Your brand is important and your domain name is the foundation upon which your online brand will be built. Your domain name is how users will find, remember, share and identify your company online. In both social media and search engines, the domain name is the primary way by which users can identify where the link will lead. Using a premium domain has a major impact on search engine optimisation (SEO) and social media marketing (SMM).
.com is always the best choice, why?… Because .com is the standard, the norm. Most users assume a company’s website will end with .com; after all, 75% of all websites have a .com extension.
Users must be able to easily remember your domain name/brand, You can only have a lasting influence on how people perceive you if they actually remember you.
Words have implicit meanings and connotations, your domain name should reflect the brand and services you offer – simple.
Easy to spell
Your domain name must be easy to spell. Avoid commonly misspelled words, numbers, intentional misspellings and hyphens.
Your domain name should sound like a trustworthy authority. As this research brief puts it, users “demonstrate a clear preference now for credibility and trustworthiness in a domain name.”